Strive To Be Kind Day (in memory of Allison Baden-Clay) is held on the last Friday of each July. On this day, the Story Bridge and Victoria Bridge light in yellow to remember Allison and her kindness. She was a very generous and loving soul who always put others before herself.

Strive To Be Kind Day was initially introduced in 2012 so that the community could come together to show each other a little more kindness. Respect, kindness and positivity are all things that we need more of and we encourage people to spend Strive To Be Kind Day and the month of July spreading kindness. Since its inception this wonderful day has gained enormous support with over 100 Queensland State and Private schools, businesses and shopping centres participating.

You can support The Allison Baden-Clay Foundation throughout the month of July by selling ribbons, hosting an event or a free dress day. For additional information about how you can get involved with Strive To Be Kind Day click here!

Sunflower Sales for Strive To Be Kind

A huge thank you to Jenny Jenner of Kalbar Sunflower Farm for her the generous donation of 3,000 sunflowers.

The sunflower was Allison’s favourite flower and has become a constant symbol for the Foundation throughout past and current campaigns.

Representing Allison’s three daughters, the sunflowers are in bundles of three with a special kindness card attached with 100% of profits going towards The Allison Baden-Clay Foundation. The bunches of flowers will be sold through Brisbane and Ipswich schools and businesses. Kalbar Sunflower’s generous donation will foresee a large contribution to the Foundation’s aim to spread awareness and education in order to prevent family and domestic violence. Below are the businesses where you can purchase a bunch of sunflowers.

  • Scenic Rim Fruit & Vegetables, Kalbar
  • Boonah Fruit Supply, Boonah
  • ANZ Bank – Riverlink Shopping Centre, North Ipswich
  • Moffatt Fresh Produce, Tarome
  • Mortgage Choice, Ipswich
  • Realway Property Consultants, Ipswich
  • Blue Care, Ipswich
  • SBB Partners, Ipswich
  • Go Vita, Redbank
  • Andrew McClure Mechanical, Raceview
  • Kenmore Village Florist, Kenmore
  • James Dean Reality, Tingalpa
  • Milton News Centre – Milton Village